Young creators must prioritise consistency, structure for longevity, say digital influencers
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Digital influencers have urged young creators to prioritise growth, structure, and consistency for longevity.
The influencers spoke on Thursday at the latest edition of the UBA business series hosted by United Bank for Africa (UBA) Plc in Lagos.According to a statement, the bank said the event, themed ‘Content that Converts: Building Influence and Driving Growth Through Strategic Marketing’, featured some of Africa’s digital entrepreneurs and influencers who shared insights on building impactful online communities.“The very engaging sessions shed light on how authenticity, consistency, and passion remain true cornerstones of success in the ever-evolving digital landscape, while the content creators shared first-hand experiences from their journeys across diverse industries and markets,” the statement said.
Welcoming participants, Kayode Olubiyi, UBA’s group head of digital banking, reaffirmed the bank’s commitment to empowering entrepreneurs across Africa through knowledge-sharing and capacity-building initiatives such as the business series.
He said the quarterly event continues to serve as a vital avenue for supporting innovation and entrepreneurship, equipping individuals with practical insights to grow their brands and businesses in a competitive digital economy.Delivering the keynote address, Lampe Omoyele, managing director and chief executive officer (CEO) of Nitro 121, said content creation should focus on value, purpose, and agility, not just aesthetics or trends.
“You can create something out of what appears to be nothing,” Omoyele said.
He urged creators to build clear personal brand identities and remain consistent in delivering messages that resonate with their audiences.
The panel session featured prominent creators, including Elozonam Ogbolu, digital creator and actor; Chinonso Egemba (Aproko Doctor), digital health educator; Catherine Kamau, Kenyan actress and media entrepreneur; Nasiru Lawal (Nasboi), content creator; and Enioluwa Adeoluwa, digital influencer, who also moderated the discussion.
‘STRUCTURE, CONSISTENCY VITAL FOR SUSTAINABILITY’
Lawal advised young creators to prioritise growth and consistency, noting that fame changes how creators operate.
“As a creator, the moment you become famous, you no longer move at your own pace; you move at the people’s pace. It is therefore important to ensure you grow consistently and then overtime, the recognition and the money begins to roll in,” he said.
Echoing the point, Ogbolu said storytelling and deliberate brand partnerships drive long-term impact.
Also speaking, Egemba advised content creators to approach their craft with a business mindset, stressing the importance of structure for sustainability.
“If you don’t put structure in place, you’ll end up responsible for everything, and that leads to burnout. You have to build structure, because if you want longevity, structure is very essential,” the health educator said.
Kamau, on her part, urged creators to maintain balance and stay connected to their community.According to the statement, the panellists collectively stressed that building a personal brand should take precedence over chasing financial gain, while urging creators to embrace originality and find their unique niche.
